Brand Matrix
Four Brands Collaborating · Building a Comprehensive Tourism Service Ecosystem
Brand Portfolio Overview: Zhongtu International Travel, Miyou Travel, Juyouhui, and Benjing
Beijing MyTravel International Travel Agency Co., Ltd. is the Beijing visa submission partner for the "MyTravel" brand under Zhongtu International Travel Shenzhen Co., Ltd., holding Business License No. L-BJ06830. The group operates four brands—Zhongtu International Travel, MyTravel, Juyouhui, and Benjing—delivering offline store services, online OTA visa processing, travel business operations management, and Hanfu-themed travel photography. Together, these brands provide a seamless end-to-end experience, from in-store consultations and online visa bookings to corporate operations and cultural travel shoots, having served over 200K customers.
Juyouhui Brand Operations manages 8 stores in total (including 6 Flyzhu Overseas Brand Stores and 2 JD.com stores), covering Beijing, Shanghai, Guangdong, and other regions (see the store matrix below). For detailed service capabilities and representative achievements across each business segment, please refer to:Core BusinessPage. For the Group's development history and founder story, seeGroup Overview。
- Mid-Flight International Travel · Offline Stores10+ direct storesCovering 10+ cities in Guangdong, with over a decade of deep local market expertise
- Miyou Travel · Online OTAFeizhu Multi-Store Matrix OperationsVisa submission rights for Japan and South Korea, with an approval rate of 98%+ (3-year average)
- Juyouhui · Managed Services100+ enterprise customers10+ state-owned enterprises, central SOEs, and listed companies
- Store Matrix8 internationally certified storesFeizhu Cross-border Brand Store: 6 locations + JD.com Store: 2 locations, annual transaction volume exceeding {20,000}
- Brand SynergyOffline + Online + Managed Services + Hanfu Travel PhotographyFour brands share resources to cover the entire service journey.
- Group Parent CompanyZhongtu International Travel Agency (Shenzhen) Co., Ltd.License L-GD01414 · MiYouBrand Beijing Visa Service Company, its affiliated entity
Four Major Brand Ecosystems
Mid-Trip International Travel, Miyou Travel, Juyou Club, and Benjing represent four core brands covering offline stores, online OTAs, managed services, and Hanfu travel photography—forming a complete ecosystem for tourism services.
Enroute Travel
Local travel expert for Guangdong area trips and international tours
Midway International Travel is a offline store brand under the Group, specializing in day trips around Guangdong and outbound tour packages. With over 10 company-owned stores across Guangdong Province, we offer one-stop services including face-to-face consultations, custom itinerary planning, and visa processing. For more than a decade, we have deeply served the Guangdong market, mastering every route and destination to earn customer trust through professional service and official credentials.
Deeply rooted in Guangdong, we center our operations on physical stores to provide one-stop travel services including face-to-face consultations, custom itineraries, and visa processing.
Key Advantages
Miyou Travel
Leading Online OTA Visa Service Brand
Miyou Travel is the Group's online OTA brand, specializing in outbound visa application services. Operating multiple store matrices on platforms like Fliggy, we cover traffic from East and South China, focusing on popular destinations such as Japan and South Korea. Leveraging our core advantage of authorized visa submission rights for Japan and South Korea, our approval rate remains above 98%, serving over 200 million customers. Miyou is a brand under Zhongtu International Travel Service (Shenzhen) Co., Ltd. Beijing submission services are handled by Beijing Miyou International Travel Service Co., Ltd. (License No. L-BJ06830).
Focus on outbound visa processing services as the core business via online OTA platforms, leveraging a multi-store matrix to capture nationwide traffic.
Key Advantages
Juyouhui
Tourism Industry Operations Expert
Juyouhui is the group's managed operations brand for travel enterprises, providing professional services including e-commerce platform management, live streaming operations, and marketing planning. Our clients include state-owned enterprises (SOEs), central SOEs, listed companies, and various travel businesses. We have successfully served over 10 SOEs/central SOEs/listed companies and 100 travel industry enterprises. Our managed operations business achieved a double-digit single-day transaction volume of 1.5 billion yuan, while live streaming generated 1000 million yuan in single-day transactions.
Provides full-link services including e-commerce store operations, live streaming management, and marketing planning for travel industry businesses.
Key Advantages
Pure
Hanfu Travel Photography Brand
"Benjing" is the group's Hanfu travel photography brand, specializing in Hanfu styling and traditional Chinese-style travel portraits. We blend Hanfu culture with destination experiences to offer visitors a complete journey—from costume and makeup to final imagery.
Ben. Authentic. Jing. Pure: No acting, no pleasing. Strip away excess decoration and performance, leaving only what's essential—the necessary objects and the necessary light.
Specializing in Hanfu travel photography, we offer traditional makeup and styling, guofeng travel portraits, and destination shooting services.
Key Advantages
International Society Certified Store Matrix
Feizhu Overseas Brand Store: 6 locations + JD Store: 2 locations · Annual Transactions: 20,000+ · Visa Submission Qualifications & Gold-Standard Store Certification
Beijing Mytour Flagship Store
FliggyBeijing Shouliu Holiday Travel Specialty Store
FliggyGuangdong Green Travel Agency Specialty Store
FliggyGuangzhou Yicheng Travel Specialty Store
FliggyShanghai Suicheng Travel Specialty Store
FliggyGuangdong Taihua Travel Specialty Store
FliggyZhongtu International Travel Agency Specialty Store
JD.comAll stores above are operated by the JuYouHui brand under our group, with over 3000K annual transactions. Follower counts are publicly displayed on the platform.
Brand Synergy · Ecosystem Win-Win
Four brands collaborate and share resources to deliver comprehensive, multi-level travel services for customers and create greater value for partners.