Recap of 2016: Group founder Shui Ge shares at Alibaba's Top Merchant Annual Meeting, discussing "Mastering Alibaba Travel Search Traffic"

In 2016, at Alibaba's Annual Meeting for Outstanding Merchants, Jack Shui, a founder of the group and representative of travel merchants, took the stage to share frontline platform operations experience with outstanding merchants from across the country, jointly reviewing the growth journey of travel e-commerce amid the wave of the platform economy.

This session, titled "Mastering Alibaba Travel Search Traffic," was co-created by Shui and Lao Zhong. On stage, Brother Shui explained the logic of acquiring and converting search traffic, breaking down how travel merchants can precisely meet user needs in platform search scenarios to turn traffic into real inquiries and orders.

In the case study segment, Water Man presented two contrasting datasets on stage: one case averaged 1000 daily visitors with a conversion rate of just 0.01%, while another achieved 10 daily visitors and a conversion rate of 20%, despite both generating nearly identical transaction volumes. He reminded his peers that traffic numbers do not equate to business value; efficiency and precision in operations are what truly matter. "High volume alone is often for show—only precise, actionable traffic is worth investing in."

The annual meeting venue was bathed in blue lighting, with seats filled by merchants from across the nation, all attentively listening and taking notes. Slides scrolled through on the large screen as speakers on stage engaged in lively dialogue with the audience. This session served as both a systematic presentation of the group's years of platform operations experience and an open exchange with industry peers.

From the 2015 Feizhu HQ peer gathering to the 2016 Outstanding Merchant Awards stage, our Group has grown alongside the platform and its partners. The frontline insights and operational methodologies shared during those years have since been integrated into our multi-platform store matrix and proprietary digital systems, continuously driving improvements in service efficiency. Moving forward, we will remain actively engaged in industry exchanges, sharing our practical experience with more partners.