"Mid-Tour Travel's 'Encounter Yunnan' Campaign Illuminates Beijing JD Mall Outdoor Billboard"
Under the night sky, Beijing JD MALL glows with vibrant lights. Zhongtu Miguo Travel's "Encounter Yunnan" themed campaign takes center stage on the mall's outdoor LED screen, while a thematic archway and promotional booth are installed in the plaza, bringing Yunnan's poetic landscapes to life against the capital's night sky.
As night falls, Beijing JD Mall comes alive with dazzling lights. At the mall's corner, a massive outdoor screen illuminates as scheduled with "Encounter Yunnan," a themed advertisement by Zhongtu Miyou International Travel Agency. The visuals of Cangshan Mountain and Erhai Lake, along with the eaves of ancient city architecture, unfold across the capital's night sky, drawing crowds of residents to pause and gaze in awe.
The grand screen showcases the group's meticulously crafted "6-day, 5-night double-occupancy tour" of Kunming, Dali, and Lijiang. Iconic destinations such as Stone Forest, Dali Ancient City, Lijiang Ancient City, and Jade Dragon Snow Mountain are presented in sequence. Highlights including hot spring hotel stays, ethnic dance and music performances, and Jeep photography tours are featured one by one. The tagline "Go to the place with a gentle breeze for an impromptu journey" captures many residents' longing for distant horizons.
At the shopping mall plaza, the "Mid-Journey International Travel" themed archway and promotional booths launched simultaneously. The advisory team distributed route brochures on-site and answered residents' inquiries about Yunnan travel packages and visa processing. Many visitors posed for photos in front of the large screen, capturing this "Yunnan romance right at their doorstep."
From the grand opening of JD MALL Guangzhou to the lighting of the outdoor billboard at JD MALL Beijing, the "Meet Yunnan" promotional campaign is expanding from South China to North China. The Group combines offline experiences with out-of-home media to bring premium travel routes into more city commercial districts and into the daily lives of consumers.
In the future, Zhongtu Miyou Guolv will continue to host themed promotional events in key business districts of major cities, bringing more high-quality travel packages and thoughtful services closer to you. Stay tuned for updates from our group.
Themed ads take center stage on Beijing JD MALL's iconic giant screen, illuminating the capital's night sky with Yunnan's breathtaking scenery.
Themed archways and promotional booths launched simultaneously, with consultants providing face-to-face Q&A.
The "Encounter Yunnan" campaign expands from South China to North China, with growing brand influence.